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13 Reasons why it’s okay to celebrate (and question) Beyonce this week

Dr. Melissa Crum • Feb 09, 2016

1. Afros and more afros. In 2016, Black women are still being chastised at work for wearing our hair the way it grows out of our head. While U.S. corporate culture makes it mandatory for Black women to straighten our hair , one of the most popular singers in the world decided to celebrate it in its natural state. That’s cool with me.

2. Loving the Black aesthetic. She likes her man’s big nostrils. Jackson 5 nostrils to be exact. Celebrating the pre-nose job Jackson family faces seems like a nod to Afrocentric phenotypes. I’ll take it.

3. Berets and Black women in the Black Panther Party. This year is the Black Panthers 50th anniversary. I didn’t realize that until someone told me, so now I feel like a bad scholar and my academic Black card might be on the brink of being revoked… Nonetheless, it took Beyonce to bring it to our (or at least some of our) attention. What makes the image of a large group of Black women in the Black Panther Party’s iconic hats so interesting is that the Party was formed in a time of not only extreme racism, but of oppressive patriarchy. Towards the end of the 1960s Black women entered the Party in droves, but not all were well received. Many Black men saw themselves as taking a new role in leading their homes and communities at the expense of silencing the women in their lives.beyonce-dancers_400x295_44 But Beyonce and her crew made sure we saw them during the country’s most watched program of the year. Black-gloved fists and all. I’ll take it.  Shout out to the rank-and-file sistas in the movement. Which brings me to my next point…

 

 

4. Berets and booty shaking. If you’re one of those folks who had a problem with Beyonce referencing the Black Power Movement in a leotard then maybe you should consider what it means to police women’s bodies. It’s important to recognize how Eurocentric norms of femininity and the presentation of women’s bodies cloud our judgement. The Civil Rights Movement of the 1950s and 60s were very conscious of these norms as they marched in their Sunday best. But the Black Power Movement sought to overturn those norms. Might Beyonce’s Superbowl performance be another reiteration of overturning norms?  What might it look like for pop culture and social movements to come together post- James Brown and Marvin Gaye ? Maybe it looks like “Formation.” Maybe.

5. Formation is the new Black power anthem? Ehhh…  I love Beyonce believe me I do, but let’s pump the brakes a little. She’s definitely highlighting social movements, forms of Black New Orleans culture [Black Native American culture (2:34) Jazz funerals (2:54), Mardi Gras/ Playing Mas (3:18-3:23), Southern car culture (4:00), Southern Baptist traditions 4:07)], and specific challenges against the Black aesthetics that have affected her directly (ie. people commenting on Blue Ivy’s afro  and her husband’s big nose.) But in the grand scheme of political pop culture it’s no Gil Scott Heron or Billie Holiday. But it is a step in that direction for the Millennials. Which brings me to #6…

6. I don’t require much depth from Beyonce.  Kara Walker? Yes. Melissa Harris-Perry? Of course. Toni Morrison? All day. Oprah? Yes, mostly on Super Soul Sundays. Beyonce? Not so much. Because of this, I was excited to hear portions of Chimamanda Ngozi Adichie’s TEDx talk in Beyonce’s “Flawless.” And I am equally excited about Beyonce’s “Rhythm Nation-like” outfit mixed with a little Kathleen Cleaver in there. In the words of Janet “It’s time to give a damn let’s work together.” Get in Formation ladies.  #BlackGirlMagic

7. People of color know about seasoning stuff. Hot sauce swag. Southern cooking and Black culinary skills “bey-bae!”

8. Symbolism… Let’s reflect. Beyonce in all Black with brief glimpses of a jazz funeral. What is being mourned? What life is being celebrated?  A New Orleans police car submerged in the water of what looks to be a post-katrina neighborhood while empty homes remain afloat. Black women in a hair store stroking a straight-haired wig. Police officers in line dressed in riot gear watch as a little Black boy in a hoodie dances in front of them unafraid. The police put their hands up. What are they surrendering to? I don’t have any answers, just more questions.

9. Sexuality gets center stage. Beyonce uses scenes (apparently without permission) from the documentary The B.E.A.T. which is a celebration of New Orleans’ Bounce music – a subculture of hip hop. Specifically, she uses scenes showcasing male homosexual Bounce dancers and artists. These scenes plus the commentator discussing his love for collard greens and cornbread while announcing that he plans to unapologetically surpass expectations by ostentatiously impressing his competition, aka #slay, might make one think of James Wright Chanel . However such presentations of queerness is often placed in superficial frames of entertainment and humor. Beyonce continues to highlight the #BlackLivesMatter movement throughout the song (the boy and the cops, the “stop shooting us” graffiti, etc). But knowing the movement began as a way to address violence and discrimination towards the Black LGBT community, I’m left wishing that connection would have been made. Maybe that’s asking for too much in a 5 minute song (shrug).

10. A rich woman awarding men’s sexual favors with a basic restaurant. Turning the machismo tables by scoffing at the assumed power within male virility by rewarding him with Cheddar biscuits is kind of hilarious. However, on one hand, the gesture symbolizes her in control of her sexual decisions and places her in the power role as the decision maker and the one with access and resources (ie. ride in her helicopter and put you on the radio). On the other hand, is it productive for women to “play patriarchy” with money, sex and consumerism as the all too familiar back drops? Role reversal doesn’t change this exploitative social practice. But again it’s Beyonce’s so… see #6.  

11. Setting the record straight. I’m convinced that the Illuminati accusers are the same folks who believe aliens built the pyramids. Really, people believe this. One might say Jay-Z took it too far calling himself “hovah” but I’m not convinced they are devil worshipers. But some spiritual power kept Beyonce from taking an “L” at the Superbowl.

12. Don’t forget Hurricane Katrina.

     Don’t forget Hurricane Katrina.

     Don’t forget Hurricane Katrina.

     That is all.

13. Oh and just to be clear, Creole and Negro are both all Black.  But I appreciate you, Beyonce, for holding onto that Louisiana subculture. For those unclear, it’s like saying mixing Appalachian and white to get Missouri-Kentucky or something. We get you Bey. The difference we can consider, however, is the implied class differences between “Negro” and “Creole.” Beyonce uses  various accoutrements of an elevated class status of Creole women from centuries past: The home, Black portraiture, books, and decorative umbrellas. A confluence of race and culture with maybe a sprinkle of classism in there… maybe… but we get you Bey and see what you did there.


I don’t know the best way for pop culture and social justice efforts to join forces, but I’ll take this one. Artists will do what artists do and keep workin’ at it. Let’s not be afraid to celebrate, critique, and consider new approaches that take us out of our comfort zones. In the meantime, figure out how to affect your sphere of influence, twirl on your haters and don’t be afraid to do it with hot sauce in your bag…  #swag

By Melissa Crum 01 Feb, 2024
You’re great at what you do, I am sure of it. But I bet there are som e elements of your job that you struggle with (because you are human after all!). And while I don’t know what those are for you, the one challenge I see over and over again in my workshops is how to manage people. Because most managers are not trained on how to be a “great manager,” they’re promoted to manager because they’re great at what they do, which is an entirely different skill set. Add race to the picture and well, your job just got a whole lot harder ! I’ve got one tip for you… After leading workshops in more than 200+ businesses, organizations, and schools across the country, it’s this: When you dismiss someone, demote someone, or give someone life-changing negative news in the workplace, it should not be the first time they hear the reason why. Workplaces need to have a system in place to give consistent feedback (following inclusive practices) so bosses can talk to employees about their shortcomings and offer training on those areas long before it reaches the critical stage. And that requires bravery. Why? Because it is so much easier to say nothing than to call someone into your office and be transparent about their shortcomings. You will feel a bit awkward, a bit vulnerable in those conversations. And they may not always be very pleasant. But that bravery will help individuals grow, as long as training and helpful support is also offered. And then you’ll have a team that is not only happy but has an enviably low turnover. Because you, are officially an awesome manager! If you’re not a manager and you worry about being on the receiving end of bad news like this in the workplace, I can email you some tips and thoughts to help you in my next post if you like? Let me know! Warm regards, Melissa PS I’d love to know if you have any burning questions that I can help you with… If you’ve got a situation at work that you’d like some DEI advice on, drop me a quick reply now because I’d be happy to address it for you in a future blog post (and I’d keep you 100% anonymous of course!).
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Dear Northstar Cafe, On Jun 15, 2020, The Columbus Dispatch informed us that 50 protesters held a sit-in at your Short North location. It was an opportunity to offer ways Northstar might use its sphere of influence to address police brutality, such as removing your police discount, supporting frontline service workers with a physical tip jar, and requiring company-wide anti-racist training. Because you are my favorite restaurant, I became interested in what you are saying about people who look like me, a Black person. The sit-in protest came after you posted this message on your Instagram page : We stand with the Black community. We stand against police brutality. We stand committed to amplifying the voices of our Black colleagues and working alongside them to dismantle systemic racism in the restaurant industry and in our communities. Your pain, your voices, and your lives matter. Your statement reminded me of the words of Nona Jones , who is a Black woman, pastor and Head of Global Faith Partnerships at Facebook. Jones asked a colleague to explain what was meant when they said they “stand in solidarity” with her. She stated her colleague “made the mistake of confusing proximity with solidarity… Going from proximity to solidarity requires going from feeling to action.” Are you educating yourself for the purpose of mobilizing your influence and resources in the direction of change? In the case of the protestors at Northstar, they were peacefully demanding that you prove that you knew the difference between proximity and solidarity. Although the murder of George Floyd and Breonna Taylor gained national attention and shed light on state-sanctioned violence, the issue of police brutality isn’t new for Columbus. In 1999, the U.S. Justice Department sued the Columbus Police Department , accusing it of a pattern of civil rights abuses that included excessive force, false arrests and improper searches. Twenty years later, a study conducted by an external company found that CPD uses force disproportionately against minorities . If you believe that the request for the permanent dismissal of the police discount is about not allowing police to only spend $7 for a Northstar Burger instead of $14 you are missing the point. I was once asked “if a small percentage of looting rioters discredits the entire movement, then what does a small percentage of bad cops do?” If the issue is ridding CPD of a “few bad apples” then how long are those most impacted by those apples supposed to wait? How do you differentiate community support for “good” vs “bad” police officers who come into your restaurant? The question isn’t the presence of “good” police officers. There are plenty (depending on how you define “good”). What is being asked of you is why are you supporting a law enforcement system that allows the bad apples to thrive? How do you define a “good” officer if the system doesn't require those doing harm to be held accountable? Discounts are your sphere of influence. Keeping them is a way of saying that you are complicit with the law enforcement institution causing harm to your employees, patrons, and fellow human beings, even those who you may never meet. Therefore, you want to make it clear that you do not support an institution that doesn’t seek to protect and serve everyone. The removal of the discount, along with the other demands, asks you to use your sphere of influence. Your influence can demonstrate that until an institution that has proven to be oppressive to Black people fix themselves so that we can know that the “bad apples” are being held accountable for their action, then you are not willing to offer support. This position is important because we don’t know if you are discounting the meals of abusive officers and their enablers. After I posted the June 15th article on my social media, I received numerous messages from Black friends and strangers telling me about their negative and scary experiences working for Northstar and Brassica (both under the same ownership). Companies can't make sincere public statements about standing with Black people when the ones in closest proximity are saying that you are standing on their necks . The statement is not only ironic, its gaslighting. Be honest . Honesty could be that the owners are more interested in profit over people. Or honesty could be acknowledging the harm you’ve caused directly or allowed to happen to your employees who are members of the Black community and those who support us. Accountability is required. That might be beyond what you budgeted for and it will likely be uncomfortable. But whatever you choose to do to actually stand in solidarity won’t include a public statement because you have demonstrated that you have no intent to follow through with actionable steps. So, Northstar, I need you to reflect. I need you to consider and choose to make these shifts. Not only because I don’t want to have to find another restaurant to make my ricotta pancakes and hot cider made with whipped cream of the perfect consistency, but because people shouldn’t have their dehumanization be justified by the goal of sustaining high profit margins. They shouldn’t have to feel like they have to remind their employers of their humanity while they are trying to keep their job to survive.
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